The New American Caviar Brands

The newer American caviar brands examined here are chiefly sourcing and retail businesses, not verified owners of sturgeon farms. The Caviar Co., Pearl Street Caviar and Imperia Caviar each describe buying or sourcing caviar, but their public records disclose different amounts about ownership, packing and the origin of the roe.

Brand snapshot

These are selected entries, not a ranking, an endorsement or a census of American businesses. “

What counts as a new American caviar brand?

For this article, “new” means a brand launched in 2015 or later, based in the United States, selling caviar under its own name and supported by a retrievable company account of its sourcing role. The selection is capped at three brands. The dates are brand launch dates, where documented, rather than a claim that the underlying legal entity was incorporated that year.

That boundary keeps established producers outside this survey without implying that a recent launch is better or more transparent. For the wider directory, start with caviar houses and producers; the separate ownership profile covers Tsar Nicoulai and Sterling.

A brand is not necessarily a farm

A farm raises the fish. A brand may instead select finished caviar, arrange maturation, commission packing, repack it into smaller containers or sell tins packed by somebody else. Pearl Street explicitly describes receiving caviar and packing orders in Brooklyn; Imperia says it purchases from farms; The Caviar Co. describes sourcing.

Those statements establish a sourcing pattern within these three entries, not across every American brand. They also do not establish that each company imports directly or operates its own packing facility. The distinction matters more than the nationality of the logo, as explained in who does what.

The Caviar Co.

The Caviar Co. dates its San Francisco beginnings to 2015 and names sisters Petra and Saskia Bergstein as its founders. Its current account emphasises sourcing, education and farming practices, rather than identifying a farm it owns. Its San Francisco retail page describes both imported and domestic caviar, alongside other fish roe.

The company identifies Acipenser transmontanus from California and Acipenser gueldenstaedtii from China.

The website calls the business women-owned, but that statement is not a current shareholder record.

Pearl Street Caviar

Pearl Street places its launch in 2018 and identifies Brooklyn as its headquarters. Its sourcing account describes work after harvest: it says caviar arrives from partner farms, is matured by its team and is hand-packed into tins when orders are placed.

A reproduced trademark record names Salt and Sea Partners LLC as owner of the Pearl Street Caviar mark. That establishes a documented legal connection, not the identities of the company’s current beneficial owners, meaning the people who ultimately own or control it.

Its public range includes names such as Siberian Select and Young Ossetra. The company identifies Siberian Select as Acipenser baerii and Young Ossetra as Acipenser gueldenstaedtii; those species names do not establish origin countries. Pearl Street describes sourcing from farms on waterways.

Imperia Caviar

Imperia’s 2022 securities offering identifies Imperia Caviar, Inc., gives a Los Angeles corporate address and says the brand launched in 2018. It names Solomon Mordechai as founder and director. Those are dated company disclosures filed with the Securities and Exchange Commission, not confirmation of the ownership position in November 2026.

Its own account says it works directly with farms to purchase caviar. The current range identifies Russian sturgeon, Acipenser gueldenstaedtii, and Amur sturgeon, Acipenser schrenckii. According to Imperia, it purchases caviar directly from farms.

Imperia also uses “our farms” language. Read alongside its purchasing statement, that wording does not by itself demonstrate farm ownership: a named operating company, location and ownership record would be needed. The verified role here is a supplier of sourced caviar, not a verified sturgeon farmer.

What marketing claims do, and do not, tell you

The Caviar Co. promotes sustainable sourcing, Pearl Street describes sustainability as a founding commitment, and Imperia describes its farming supply in environmental terms. These are company claims, not independent findings made by this article. Assessing them requires evidence about particular farms and practices, not merely the fact that the fish are farmed.

Likewise, ask what “small batch” means in grams or lots, and what specification “chef-grade” refers to, whenever those terms appear. Treat either as a question for the seller rather than a substitute for species, origin, ingredients and traceability.

How to check a new brand

1. Identify the business. Ask for the legal seller’s name, then search the appropriate state business registry. A founder biography or registered agent is not an ownership chart. If the brand name differs from the entity on the invoice or tin, ask the business to explain the connection.

2. Separate importing from domestic retail. In the United States, commercial wildlife importers and exporters generally need a USFWS import and export licence, subject to applicable exemptions, as well as any other required permits. Ask who imports the caviar if the brand claims to do so. Trading only within the United States does not itself require this import and export licence.

3. Check the facility, not just the brand. The public CITES register lists caviar operations under legal business names and plant codes. Compare any supplied code with the relevant entry. The US page combines processing and repackaging in one column; it is not a directory of every lawful retailer.

4. Read origin separately from packing. US international-trade rules require origin information on caviar labels and distinguish it from repackaging details. A Brooklyn or Los Angeles address therefore does not establish where the roe originated. A CITES label supplies traceability information; it is not laboratory proof of the tin’s contents.

5. Read the business statement. Under 21 CFR 101.5, packaged food identifies its manufacturer, packer or distributor. Where the named business did not manufacture it, wording such as “Distributed by” must express its connection to the food. That is useful evidence of role, but does not identify a farm.

In the United States, origin marking on imported food is principally a Customs and Border Protection requirement, not a general FDA rule. FDA guidance distinguishes the two and explains that repackers must mark repackaged imports with their origin, subject to the applicable customs rules. Do not mistake a required US distributor address for a claim that the roe originated in the United States.

A Brooklyn or Los Angeles address therefore does not establish where the roe originated.

For a particular tin, request the scientific name, origin country, packer’s identity and lot information together. A clear answer should connect those details to the product being supplied, rather than to the brand’s general story. See origin and repacking for that distinction, and US caviar rules for the fuller legal framework.

Where to go next

• Private-Label Caviar: Who Really Filled the Tin?: how a brand and its packing contractor can be different businesses.
• American Caviar Culture: the wider context for the brands’ efforts to make caviar part of everyday eating.